We are pleased about your interest in our company. Data protection is of particularly high priority for the management of Prantl GmbH. Use of the Prantl GmbH website is generally possible without providing any personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Prantl GmbH. By means of this privacy policy, our company wishes to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

As the controller responsible for processing, Prantl GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed through this website. Nevertheless, internet-based data transmissions may in principle have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.

1. Definitions
   The privacy policy of Prantl GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be legible and understandable for the general public, as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
   We use the following terms, among others, in this privacy policy:
   a) Personal Data
   Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
   b) Data Subject
   Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
   c) Processing
   Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
   d) Restriction of Processing
   Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
   e) Profiling
   Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
   f) Pseudonymization
   Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
   g) Controller or Controller Responsible for the Processing
   Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
   h) Processor
   Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
   i) Recipient
   Recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
   j) Third Party
   Third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
   k) Consent
   Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and Address of the Controller
   Controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in Member States of the European Union, and other provisions related to data protection is:
   Prantl GmbH
   Brienner Straße 11
   80333 Munich
   Germany
   Tel: +49 89 223436
   Email: datenschutz@prantl.com
   Website: www.prantl.com
3. Name and Address of the Data Protection Officer
   The Data Protection Officer of the controller is:
   Catherine Kornmeyer-Kesy
   Prantl GmbH
   Brienner Straße 11
   80333 Munich
   Germany
   Tel: +49 89 223436
   Email: datenschutz@prantl.com
   Website: www.prantl.com
   Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.
4. Cookies
   The Prantl GmbH website uses cookies. Cookies are text files that are stored and saved on a computer system via an internet browser.
   Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.
   Through the use of cookies, Prantl GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
   By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. The website user who uses cookies does not have to enter access data each time the website is accessed, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the articles that a customer has placed in the virtual shopping cart via a cookie.
   The data subject can, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the internet browser used and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be entirely usable.
   A list of our cookies can be found here. On this page, you can also adjust your cookie settings.
5. Collection of General Data and Information
   The Prantl GmbH website collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.
   When using these general data and information, Prantl GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, Prantl GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
6. Registration on Our Website
   The data subject has the possibility to register on the website of the controller with the indication of personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for his own purposes. The controller may request transfer to one or more processors, such as a parcel service, who also uses personal data for an internal purpose which is attributable to the controller.
   By registering on the website of the controller, the IP address assigned by the internet service provider (ISP) and used by the data subject, date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a statutory obligation to transfer the data, or if the transfer serves the aim of criminal prosecution.
   The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject contents or services that may only be offered to registered users due to the nature of the matter. Registered persons are free to change the personal data specified during the registration at any time, or to have them completely deleted from the data stock of the controller.
   The data controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the data controller shall correct or erase personal data at the request or indication of the data subject, insofar as there are no statutory storage obligations. The entirety of the controller’s employees are available to the data subject in this respect as contact persons.
7. Subscription to Our Newsletter
   On the Prantl GmbH website, users are given the opportunity to subscribe to our enterprise’s newsletter. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller.
   Prantl GmbH informs its customers and business partners regularly by means of a newsletter about enterprise offers. The enterprise’s newsletter may only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter shipping. A confirmation email will be sent to the email address registered by a data subject for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure. This confirmation email is used to prove whether the owner of the email address as the data subject is authorized to receive the newsletter.
   During the registration for the newsletter, we also store the IP address of the computer system assigned by the internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary in order to understand the (possible) misuse of the email address of a data subject at a later date, and it therefore serves the aim of the legal protection of the controller.
   The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by email, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller, or to communicate this to the controller in a different way.
   The dispatch of our newsletter is carried out by means of the shipping service provider “MailChimp”, a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The privacy policy of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC, which conducts its business under the name MailChimp, is certified under the EU-U.S. Data Privacy Framework and thereby offers a guarantee to comply with the European level of data protection ( https://www.dataprivacyframework.gov/s/participant-search). In addition, we have concluded standard contractual clauses with the provider to further secure the protection of your data. The shipping service provider may use the data of recipients in pseudonymous form, i.e., without assignment to a user, to optimize or improve its own services, e.g., for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
8. Newsletter Tracking
   The newsletters of Prantl GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, Prantl GmbH may see if and when an email was opened by a data subject, and which links in the email were called up by data subjects.
   Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued by means of the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. Prantl GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.
9. Service for Transactional Emails
   Mandrill is a service of The Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. This service is used by Prantl GmbH for the management of email addresses and the dispatch of messages, including transactional emails (e.g., order confirmations, invoices, and shipping confirmations). The data are processed in the USA. The privacy policy of the service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC, which conducts its business under the name MailChimp, is certified under the EU-U.S. Data Privacy Framework and thereby offers a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).
10. Contact Possibility via the Website
    The Prantl GmbH website contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.
11. Appointment Booking via Amelia
    For online appointment booking, we use the Amelia plugin. The data you enter in the booking form (in particular name, email address, and telephone number, as well as the reason for the inquiry) are processed for the purpose of appointment planning and execution. The legal basis for this is Art. 6(1)(b) GDPR (performance of pre-contractual measures or contract fulfillment). The data are stored locally on our web server. If you use optional functions such as synchronization with external calendars (e.g., Google Calendar) or online payment services (e.g., PayPal or Stripe), the data required for this purpose are transmitted in encrypted form to the respective providers.
12. Data Processing When Using WooCommerce
    We use the open-source shop system WooCommerce based on WordPress. The personal data you enter during the order process (e.g., name, address, email address) are stored in our local WordPress database on the servers of our hosting provider ALL-INKL.COM in order to process the contract. If we use additional services or extensions via the WooCommerce marketplace (Automattic Inc.), data may be transmitted in encrypted form to these providers if this is necessary for the functionality of the shop (e.g., shipping or payment processing). Your data are only transferred on the basis of Art. 6(1)(b) GDPR for contract fulfillment.
13. Routine Erasure and Blocking of Personal Data
    The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.
    If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.
14. Rights of the Data Subject
    a) Right to Confirmation
    Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.
    b) Right of Access
    Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:
    the purposes of the processing
    the categories of personal data concerned
    the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
    where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
    the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing
    the existence of the right to lodge a complaint with a supervisory authority
    where the personal data are not collected from the data subject, any available information as to their source
    the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject
    Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
    If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.
    c) Right to Rectification
    Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
    If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.
    d) Right to Erasure (Right to be Forgotten)
    Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
    The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
    The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
    The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
    The personal data have been unlawfully processed.
    The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
    The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.
    If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by Prantl GmbH, he or she may, at any time, contact any employee of the controller. An employee of Prantl GmbH shall promptly ensure that the erasure request is complied with immediately.
    Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of Prantl GmbH will arrange the necessary measures in individual cases.
    e) Right to Restriction of Processing
    Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
    The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
    The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
    The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
    If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by Prantl GmbH, he or she may at any time contact any employee of the controller. The employee of Prantl GmbH will arrange the restriction of the processing.
    f) Right to Data Portability
    Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
    Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
    In order to assert the right to data portability, the data subject may at any time contact any employee of Prantl GmbH.
    g) Right to Object
    Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.
    Prantl GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.
    If Prantl GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Prantl GmbH to the processing for direct marketing purposes, Prantl GmbH will no longer process the personal data for these purposes.
    In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by Prantl GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
    In order to exercise the right to object, the data subject may contact any employee of Prantl GmbH. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.
    h) Automated Individual Decision-Making, Including Profiling
    Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.
    If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the express consent of the data subject, Prantl GmbH shall implement appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.
    If the data subject wishes to exercise rights relating to automated decisions, they may contact an employee of the controller responsible for processing at any time.
    i) Right to withdraw data protection consent
    Every person affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.
    If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller responsible for processing at any time.
15. Data protection provisions regarding the use of Google Analytics (with anonymization function)
    The controller responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analytics service collects, among other things, data about the website from which a data subject accessed a website (so-called referrers), which subpages of the website were accessed, or how often and for what duration a subpage was viewed. Web analytics is primarily used to optimize a website and for cost-benefit analysis of internet advertising.
    The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. We use Google Analytics only with your consent pursuant to Art. 6(1)(a) GDPR. For web analytics via Google Analytics, the controller responsible for processing uses the addition “_gat._anonymizeIp”. By means of this addition, the IP address of the data subject’s internet connection is shortened and anonymized by Google when access to our websites occurs from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.
    The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.
    Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website operated by the controller and on which a Google Analytics component has been integrated is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.
    By means of the cookie, personal information is stored, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties under certain circumstances.
    The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
    Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics relating to the use of this website, as well as the processing of this data by Google. To do so, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later time, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.
    Further information and Google’s applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.
16. Data protection provisions regarding the use of Google AdWords
    The controller responsible for processing has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords enables an advertiser to predefine specific keywords by means of which an ad is displayed in Google’s search engine results only when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, ads are distributed on topic-relevant websites using an automated algorithm and in accordance with the previously defined keywords.
    The operating company of Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
    The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, as well as displaying third-party advertising on our website.
    If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. Via the conversion cookie, provided the cookie has not yet expired, it is tracked whether certain subpages, such as the shopping cart from an online shop system, were accessed on our website. Through the conversion cookie, both we and Google can track whether a data subject who reached our website via an AdWords ad generated revenue, i.e., completed or abandoned a purchase.
    The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google by means of which the data subject could be identified.
    By means of the conversion cookie, personal information is stored, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties under certain circumstances.
    The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.
    Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.
    Further information and Google’s applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/.
17. Data protection provisions regarding the use of Instagram
    The controller responsible for processing has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to disseminate such data in other social networks.
    The operating company of Instagram services is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Each time one of the individual pages of this website operated by the controller and on which an Instagram component (Insta button) has been integrated is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram obtains knowledge of which specific subpage of our website is visited by the data subject.
    If the data subject is simultaneously logged in to Instagram, Instagram recognizes with each access to our website by the data subject and for the entire duration of their stay on our website which specific subpage the data subject visits. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the data and information transmitted thereby are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
    Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged in to Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If such transmission of this information to Instagram is not desired by the data subject, they can prevent the transmission by logging out of their Instagram account before accessing our website.
    Further information and Instagram’s applicable data protection provisions can be accessed at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
18. Data protection provisions regarding the use of Pinterest
    The controller responsible for processing has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Pinterest enables users of the social network, among other things, to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then be shared (so-called repinning) or commented on by other users.
    The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.
    Each time one of the individual pages of this website operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest obtains knowledge of which specific subpage of our website is visited by the data subject.
    If the data subject is simultaneously logged in to Pinterest, Pinterest recognizes with each access to our website by the data subject and for the entire duration of their stay on our website which specific subpage of our website the data subject visits. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.
    Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is simultaneously logged in to Pinterest at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If such transmission of this information to Pinterest is not desired by the data subject, they can prevent the transmission by logging out of their Pinterest account before accessing our website.
    The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing, and use of personal data by Pinterest.
19. Payment method: Data protection provisions regarding Stripe as a payment method
    The controller responsible for processing has integrated Stripe on this website. Stripe is required for payment with credit cards such as Mastercard, Visa, and American Express. Please note that Prantl GmbH does not collect or process credit card data. However, this data is collected and processed by Stripe. The collection and processing of credit card data by Stripe is subject to their privacy policy and terms and conditions. For accounting purposes, Stripe informs Prantl GmbH with information about payments made and credits from customers. See https://stripe.com/de/privacy#translation for further information.
    The European operating company of Stripe is Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland.
20. Payment method: Data protection provisions regarding PayPal as a payment method
    The controller responsible for processing has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also offers the option to process virtual payments via credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an email address, which is why there are no traditional account numbers. PayPal enables online payments to be initiated to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.
    The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
    If the data subject selects “PayPal” as the payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data necessary for payment processing.
    The personal data transmitted to PayPal usually includes first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order is also necessary for processing the purchase contract.
    The transmission of data is intended for payment processing and fraud prevention. The controller responsible for processing will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller responsible for processing may be transmitted by PayPal to credit agencies under certain circumstances. This transmission is intended for identity and credit checks.
    PayPal may disclose personal data to affiliated companies and service providers or subcontractors to the extent necessary to fulfill contractual obligations or if the data is to be processed on behalf of PayPal.
    The data subject has the option to withdraw consent to the handling of personal data at any time from PayPal. A withdrawal does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.
    PayPal’s applicable data protection provisions can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
21. Payment method: Data protection provisions regarding Klarna as a payment method
    We have integrated services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). Klarna enables us to offer you various payment options (e.g., purchase on account, installment payment, or immediate payment). If you choose a payment service from Klarna, your personal data (first and last name, address, date of birth, gender, email address, IP address, telephone number, as well as the data required for processing the order such as item quantity, item number, invoice amount, and taxes in percent) will be transmitted to Klarna. This data is transmitted so that Klarna can perform identity and credit checks to verify and process the payment option you have selected. Klarna checks your identity and creditworthiness for fraud prevention and to assess the risk of payment default. For this purpose, Klarna obtains information from credit agencies (e.g., SCHUFA). The credit information may include probability values (so-called score values). Insofar as score values are included in the result of the credit information, they are based on a scientifically recognized mathematical-statistical method. Data processing is based on Art. 6(1)(b) GDPR (contract performance) and on Art. 6(1)(f) GDPR (legitimate interest of our company in avoiding payment defaults). You can withdraw your consent to the use of personal data at any time from Klarna. However, a withdrawal does not affect data that must be processed, used, or transmitted for contractual payment processing. Further information on data protection at Klarna can be found at: https://www.klarna.com/de/datenschutz.
22. Google Maps
    We embed the maps of the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually carried out within the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.
23. Legal basis for processing
    Art. 6(1)(a) GDPR serves as the legal basis for our company for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to processing operations that are necessary for carrying out pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured at our premises and their name, age, health insurance data, or other vital information had to be disclosed to a doctor, hospital, or other third parties. Then the processing would be based on Art. 6(1)(d) GDPR. Finally, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override this interest. Such processing operations are particularly permitted because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, sentence 2, GDPR).
24. Legitimate interests in processing pursued by the controller or a third party
    If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.
25. Duration for which personal data is stored
    The criterion for the duration of storage of personal data is the respective statutory retention period. After expiration of the period, the corresponding data is routinely deleted, provided it is no longer necessary for contract performance or contract initiation.
26. Legal or contractual provisions for the provision of personal data; necessity for contract conclusion; obligation of the data subject to provide personal data; possible consequences of non-provision
    We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for a contract to be concluded that a data subject provides us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of non-provision of the personal data would be.
27. Existence of automated decision-making
    As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was created with the support of the Privacy Policy Generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as External Data Protection Officer Memmingen, in cooperation with Data Protection Lawyer Christian Solmecke.